What are the advantages and disadvantages of using survey?
One of the primary tools to acquire information pertaining to any field of research or interest can be obtained by organizing a series of self-administrated questionnaires, which is referred as the Survey. Survey strategy provides an important tool to acquire information, whichcan be generated from the voluntary participation of the citizens. Surveys, thus fabricates the pathway to those hidden facts, whichweren’t much observant from ordinary discussions. This article will throw light about the strengths and weaknesses of different survey strategies used by different analysts and surveyors.
Why do we need to conduct Survey?
Generally, a survey operation is conducted in the hour of need when surveyors want to acquire statistical data about anything pertaining to their industrial work, or any issue, which possess a serious concern. A survey provides a platform to represent the definite capability of the huge population. As opposed to other strategies of data accumulation, survey provides almost an exact statistical figure of the surveyed item. Any well-designed survey evokes 3 major questions:
- The foremost aim of the survey.
- The cost and time required for the survey.
- The total analyzed result obtained from the surveyed result.
Thus, a survey analysis always focuses on the evaluations provided the participants of the survey operation.
Techniques for conducting a Survey:
Any survey operation is conducted by any of the three mentioned approaches, which are itemized as follows:
- Survey operations with self-structured questionnaires.
- Survey operations with face-to-face interviews.
- Survey operations over telephone conversations.
Self-structured questionnaires can be hosted through various means of digital technologies like email, fax, online survey question series etc.
Strength and Weaknesses of Questionnaires Survey:
This is the most popular approach to deal with any survey operations. Survey works pertaining to Research paper writing services and college paper writing services are completed using this technique. However, certain pros and cons exist which are highlighted as following.
The pros of Questionnaire method:
- Anonymity –One of the major advantages of this method is that surveyor can remain anonymous. The questionnaires can be formulated by the surveyors of any industrial firm and then release it globally over the internet. This masks the identity of the surveyors, thus the audience can participate in the survey without discrimination or judgmental biasing.
- Formulate accurate result –Questionnaire series produces accurate and authentic results based on the opinions of the audience, therefore, adds consistency to this design.
- Inexpensive –Since internet allows the surveyors reach the audience irrespective of geographical boundaries, questionnaire series becomes less costly compared to other methods like interview, which demands the presence of the investigators in that location.
- Less time –Questionnaires broadcasted over internet prevents consumption of time, as it provides flexibility to approach different participants together at the same time. This provides a meticulous approach for marketing dissertation as it produces accurate analysis.
- Flexibility –It is a flexible approach as it allows the participants to share information according to their will. Thus, it safeguards participant’s choices, thereby encouraging more audience to partake in the survey.
The cons of Questionnaire Method:
- Limited Choices –Questionnaires pose a major problem, which is lack of choices. This pose to be a major threat as participants, sometimes are unable to find the answers according to their will.
- Cooperation Problem –Since there is no direct interaction between the surveyors and participants, the communication channel widens, thereby decreases the web traffic.
- Unwillingness of Interviewer –The questionnaire comes to a conclusion, if there is unwillingness from the side of the interviewer to encourage the participants to contribute actively.
Strength and Weaknesses of Face-to-Face Survey interview:
This method produces the most accurate survey analysis, as it bridges the interaction gap between the surveyor and the participants. There lie certain flaws in this strategy, yet, it proves to be one of the powerful and tactful approaches for information accretion.
The benefits of the Face-to-face Survey are:
- Proper Response –This survey strategy provides the maximum flexibility as it bridges the communication gap, thus, there is 100% involvement between the researcher and the participant. This increases the response rate from the audience.
- Questions can be framed –This methodology allows the interviewer to frame the successive chain of questions depending upon the previous responses. Thus, it safeguards the sentiment of the audience.
- Better feedback –Because this methodology involves physical presence of both the surveyor and the candidate, it offers a podium for the candidate to speak at their heart out. There will an increased rate of information exchange, consecutively, the survey process can expand its time span. Research work is highly benefitted from this approach, as they need precise information for their paper.
The drawbacks of Face-to-Face Survey:
- Expensive and Time Consuming –This methodology turns out to be expensive, as it subjects only comparatively fewer candidate at a time. This increases the survey expenditure cost, and also the survey operation extends over the deadline.
- Difficulty to Analyze –Since a large amount of information is generated in the conversation methodology; it becomes complicated to segregate out the accurate and precise information from the bulk of data.
- Lack of Skill –The situation becomes tricky if the surveyor is not skilled enough to procure the rightful information from the candidate. The surveyor may harm the integrity of the candidate by subjecting biased questions to them.
Strengths and Weaknesses of the Telephone Survey:
Telephone survey proves to be successful for information gathering as it is a reliable and cheap methodology. The strengths and weakness of telephone survey are enumerated below.
Strengths of Telephone Survey:
- Cost efficient –Telephone survey proves to be one of the cheap and cost-effective procedures to reach any candidate irrespective of geographical position. Thus, it allows in performing global statistical survey.
- Efficient –This methodology is efficient in time management, as more people can be surveyed in short time span. Within a deadline, information exchanging procedure is carried out, thus is benefits in interviewing multiple audience quickly.
Weaknesses of Telephone Survey:
- Low Response Rate –Often there is unwillingness in the part of the respondent to respond in telephone survey, thus, there is typically low response rate.
- Question Complexity –Telephone survey is targeted to only a particular class of audience. Therefore, it cannot reach to those audiences who have limited literacy.
- Anonymity –Both the surveyor and the respondent remains anonymous to each other, thus, detailed information cannotbe obtained easily. This proves to be a drawback for research paper writing.